I'm a user-centered designer with a background in Industrial Design, focused on shaping services and experiences through research. Understanding people deeply, their behaviours and needs, is what drives my work and where I know I can make a difference.
Through interviews, diary studies, usability testing, and observation, I look for the behaviours and details that reveal what people actually need. Good research does not just inform the current project, it can open up entirely new design opportunities.
I rarely look at a single screen or touchpoint in isolation. I map how everything connects, the people, the services, the interactions behind the scenes, and how understanding that bigger picture leads to better, more coherent design decisions.
I use real data to inform and validate design decisions. Data is not just a research tool for me, it is what keeps the design process grounded in reality.
I see myself as a reflective thinker before a designer. I'm interested in how data and research can inform design decisions and help uncover what people actually need. I show up for the people, problem and embrace the design space.
Reflection is an important part of my process. It helps me question assumptions, understand my values, and stay mindful of how my decisions influence the final product.
Here's a little of what that looks like:
I am not interested in what is visible on the surface. Whether it's a research question or a problem that looks simple from the outside, I find myself digging into the details, and it always proves to be fruitful, adding nuance to my work. Understanding what's really going on is always worth the extra time. Go big or go home.
Traveling is when I feel most present. Watching people live their everyday lives in places I'm just passing through sparks something in me. I notice more, I observe differently. That feeling of being a quiet outsider looking in is something I try to bring into my research too.
Different places remind me that context shapes everything, and that no two people experience the same situation the same way. I carry that curiosity with me.
I believe confidence comes from allowing yourself to be a beginner. Some of my best work has happened in the early, undefined stages of a project, where the problem isn't fully formed yet and there's still room for a new method, a new context, or a perspective.
I push myself out of my comfort zone, get comfortable being a beginner, and enjoy the process of learning.
I am dedicated to understanding the people and context of what I am working for. I am all about putting myself in users' shoes, or in this case, an ice plunge (see Bathbobber project). For my Bathbobber project I got in an ice bath myself because I needed to actually feel what my users were going through.
I enjoy working with people from different backgrounds. In teams, I am ready to adapt and build on perspectives that are different from my own. I think that is where the fun is.
